Lisa, an executive for an Arts Council in Ocala, Fl contacted me to create a brochure and event program booklet for an upcoming event. The brochure was an 8 Page oversized booklet which includes information about the Arts Council, advertisements, photos, tributes, and sponsors. The event also called for 24 inch sized foam core posters that were to be displayed at various locations at the event. 

The catch was, this all needed to be done within 3 days. The team was on a difficult time crunch. It was imperative for me to be available for last-minute changes, work closely with Lisa, my contact, as well as create print-ready artwork that the printer would be happy with.

Meet Jericò, the horse who needed a brand!

I was contacted by Redfish Farms about a handsome colt they are raising named Jericó. He is a rising star and needed that extra bit of style to help showcase his talents. The logo would appear on hats, shirts and alongside the official farm logo. The client requested a logo for Jericó with a similar style and feel to the logo for their farm while also possessing a quality similar to professional horses.

This project stretched my muscles a bit. I had never done a logo for a horse before and it was a great opportunity to expand my horizons. I started out asking questions about Jericó’s personality, the overall statement that the client was hoping to make, and finally asked to see other horse logos to get a feel for industry standards. With all this information in hand, I crafted several designs for the client to review. The one to the left was the final choice.

My Process

This project stretched my muscles a bit. I had never done a logo for a horse before and it was a great opportunity to expand my horizons. I started out asking questions about Jericó’s personality, the overall statement that the client was hoping to make, and finally asked to see other horse logos to get a feel for industry standards. With all this information in hand, I crafted several designs for the client to review. The one to the left was the final choice.

A business specializing in homemade healthy hair products needed a designer to redesign their product lables. They sought someone who could infuse earthy, trendy, and organic themes into an upgraded modern design to stand out from similar products on the market. They also wished to have a matching catalogue created to sell their products. The overall idea was to revamp the entire brand.

My Process

I had a lot fun crafting a design for these amazing hair care products that not only appeals, but speaks to the brand and values of the company. We went through several iterations as I took time learning about the company's history, audience, and overall goals. The end result was beautiful and made a great impression!

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• I designed and pitched several branding concepts all incorporating themes on the wish list.

• All designs were complete with an overall theme, look, and feel.

• I pitched several different design directions for a matching catalogue with samples of the new look.

• I pitched several website design options to accompany the overall new look as well.

The business owner was delighted to see so many options! The product line achieved an upgraded new look and was well received. The company has the opportunity to increase exposure and win new customers with a re-branding launch. My designs infused new life into the marketing and promotions aspect of the company.

A new local moving company was looking for a marketing administrator. The company sought someone who could help with day to day office tasks such as calling customers and organizing a customer database as well as researching and initiating new projects that would ultimately increase their presence and exposure in Nashville.

My Process

I created a database to keep track of customers and recent moves.  I utlized a system that could handle multiple remote users which would streamline communication efforts among everyone involved.

I opened up business accounts on social media platforms, including YouTube. I began engaging with potential customers and the local community socially.

I called new and previous customers introduced myself and collected needed information. I started a monthly email campaign to keep in touch with customers and promote repeat moving business.

The Results